New distributor in France

BS Trading, founded in France in 2015, is a well-known distributor of high end bike parts and components. ‘We carry a number of the best MTB and bike brands and our range includes Spank/ IXS / TSG / Dartmoor / Birzman. With an enthusiastic team and fanatical riders, BS Trading is always looking for new solutions, with that particular flavour required for the French bike market. When we encountered Elvedes at Eurobike 2016, we knew that it was a completely different thing within a highly competitive and saturated market and was right up our street. Getting hold of the full Elvedes range was a logical step for us, as we were lacking a number of high quality and well-priced brake components and cables for our portfolio. We are always looking for new things to expand our range, but it has to be something fresh and add something new to the French market. Just like our French competitors, we could of course easily sell unknown brake pads and cables from Asia, but that’s something we really don’t want to do. The family company set up in 1965 has a great story and a unique and complete range of products. We really love the large number of smart solutions designed to improve the bike shop workplace, like the free display program. We are convinced that Elvedes will be a success in France and that the brand is a great addition to our current portfolio. We are pleased to welcome Dutch quality to France!’